8/7/2023 0 Comments Adele oceans apartIn addition to providing some context and numbers on the deals, Zuta also discussed how he met Merkhoffer. Oceans Apart, according to Zuta, is now “larger than both of those companies combined.” He and Merkhoffer, and Björn Keune, then sold Invincible Brands for EUR 60M after just 23 months (The exit to Capital D and not Henkel, which is reported to have acquired IB for EUR 300M). In the first episode of the Silicon Valley Update podcast by OMR (in German), Zuta said that he and co-founder Sebastian Merkhoffer sold Fitvia for nearly EUR 50M. For its part, Fitvia was acquired by pharma company Dermapharm in 2019. Zuta and his associates successfully guided both companies to exits private equity firm Capital D acquired a majority stake in Invincible Brands in 2018, before it again changed owners in 2020 with German consumer goods company Henkel taking over. Originally from Germany and now residing stateside, Zuta helped found and build up Fitvia, a German lifestyle tea brand, and Invincible Brands, which is the umbrella company for skincare brand HelloBody, makeup brand Banana Beauty and haircare brand Mermaid+Me. The brain trust behind Oceans Apart includes, among others, serial entrepreneur Pascal Zuta. A source of inspiration may have been Canadian brand Lululemon who started off with yoga leggings and grew to a 55B-dollar company that offers much more than just leggings. The products are primarily made with synthetic fibers, until recently were marketed as being “vegan and sustainable” and are only available through the online shop, i.e. The brand sells “non-competitive activewear” for women: stylish leggings, sport tops, shorts and sweatshirts for yoga, a casual workout or chilling out on the couch. DTC after DTC after DTCĪfter taking a look ourselves, we had a bit more luck-at least as far as what Oceans Apart does. I couldn’t even tell you what they do.” When we asked around the founder and VC scene for details and insights on Oceans Apart and the deal with Altor, that’s what we heard-if we heard anything at all. “I heard once that they make about EUR 50M.” “They are the exception in the DTC sector.” “They should be very profitable, but I don’t know exactly how. OMR snooped around the industry to shed some light on the deal, and then broke down the marketing playbook of the brand and then laid out how the people behind Oceans Apart were able to generate a massive amount of growth in such a short amount of time. Although neither side provided specifics, there are indications that the deal happened based on a nine-figure valuation. Rise Up Fashion is the company behind womens’ fitness fashion brand Oceans Apart. Note: When you embed the widget in your site, it will match your site's styles (CSS).When Swedish private equity firm Altor announced two weeks ago that they would acquire a majority holding of Rise Up Fashion GmbH, it was paid little mind by the business and startup press-let alone the general press. Get the embed code Secret Nation - Secret Nation Album Lyrics1.I'm Yours2.Let's Go3.Oceans Us BurnSecret Nation Lyrics provided by What's going on inside your mind feels like your miles away. I don't want to fight, but Ill always fight for love…I won't give up. I don't want to fight, but I'm gonna fight for us I'll do what it takes, remind you every day till i get you back. Sail to your rescue and bring you back home.ĭon't ya know I'm on your side wrong or right no questions asked. Whats going on inside your mind feels like your miles away. Tell me why you try to hide it, if you got something to say Turn your back, as you turn out the light.
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